So I heard a statistic the other day and it BLEW MY MIND.
Are you ready? Here it is:
This is bad news for store owners, entrepreneurs, and those trying to build a life by creating or selling products to the general public.
Many people are saying that shopping malls will become a thing of the past in the next 10-15 years.
So this begs the question: "Are people just not shopping like they used to?"
Here's The Answer: They aren't shopping like they used to. They are shopping MORE.
"Okay Zach, so then where are they shopping?
ONLINE. ONLINE. ONLINE.
So very simply what does this mean for you? The retailer, The guy or girl trying to sell your products?
YOU MUST sell them online!
So what is the the key to overcoming the bad news I just gave you?
The ability to gather people...
It's a question that new business owners or hope-to-be business owners have been asking since the beginning of time.
"How do I know what to charge for my product or my service?"
The short answer is this: You Don't Know.
At least, I didn't know when I started my business.
I wasn't sure what my custom dining tables were worth.
But here's the other short answer: The Market Will Tell You Soon Enough.
Let me explain...
So I was getting my hair cut the other day at the barber shop and I was visiting with the barber about his day-to-day life and of course, his business.
I found it really interesting how the barber continued to grow his business, and it should happen the same way for new business owners as well.
Check this out...
When the barber first starts cutting hair, he isn't very well known, he isn't an absolute expert in his craft, so how does he set his pricing?
Why? Because cheap will help get people through the door when they don't know anything else about...
This community and my content is mainly focused around creating and scaling your business. Which is of MASSIVE importance in my opinion, or I wouldn't have created this website, my facebook page/group and devoted my time to sharing everything I know on the topic.
However, I think it's very important to know that owning a business to me is not the end, but the means to an end.
"Zach... then... what is the goal?"
Here it is: 1) Make a difference and 2) Create Wealth
I am a completely different person in the way that I think today than I was growing up and even in college in regards to the way I view creating wealth and what it will take in order to do that.
My family always believed that college was the key that unlocked wealth. I've also always heard how important hard work is and that it was also possibly the key to creating wealth.
But here is the deal: If it was college that created wealth, every college graduate would be loaded (which we know isn't the case) and if...
The Foundation of Sales:
Many of our members here are offering products or services to the public and have said that getting sales is the most difficult part of business. And YES, 100% I would agree.
Here are some principles about sales that are ABSOLUTELY critical when in business. If you ignore any of these principles, you are failing your customer and yourself. Here they are:
1. - Care FIRST about the customer, not the money. Money is a By-Product of Value. When you offer something valuable, you get paid. It's not the other way around. Too many people in business, network marketing, etc.... force things. And whoever you're talking to knows that the only reason you're trying to sell it to them is to make money, whether it would actually benefit them or not. If your product or service would change their life, go for it. If you're just trying to make a buck, people can smell it from a mile away.
2. - Care about the customer. Yes, I needed to say it again. Focus first on giving...
So you've decided that you're ready to pick your handmade product and build it.
You're taking the "entrepreneurial leap." You're making the change. Taking the risk. In hopes to change your life and the life of your family.
This can be a scary time, I'm not going to sugar coat it.
But it can also be one of the most exhilarating times of your life.
But... How do you even know what type of product you want to sell?
Let me walk you through the thoughts you need to think, when you're thinking about making a product to sell. (I dare you to say that 3 times as fast as you can.)
If you don't do yoga or wear leggings, don't sell yoga pants. If you don't know anything about something, don't start trying to build/make it and sell it just because you heard someone say you could make a lot of money doing it.
NEWS FLASH: you can make a lot of money doing ANYTHING...
Zach has spent his life in ministry and in business, and lives his life to make a positive impact in both.
As he was graduating from college, he was preparing to spend 6 months in the missions field in Zambia, Africa when his wife walked into the picture.
They met in a shoe store.
That's when everything began to change.
The day before he left for Zambia to begin his 6 months of missions work overseas, he asked Taylor to "officially" be his girlfriend.
Upon his return home, he quickly moved to Longview, Tx and began courting his wife, Taylor, until he proposed shortly thereafter.
Since then, Zach & Taylor have gotten married and had 2 beautiful children, Graham & Heidi Grace.
Zach has spent time in the business world as a sales manager and also as a wholesale department manager for a large and reputable e-commerce company.
In March of 2017 however, he felt led to start his own company, and 2 months later he was at home in his garage every day,...
So you're ready to figure out how to make some cash making a product and selling it?
I can help with that.
A little backstory - May of 2017 I quit my job to start a custom furniture company. We specialized in Dining Tables and living room furniture.
After lots of trial and error, and blood, sweat, and tears... today I have a viable business that repeatedly does between $20K-$40K a month in revenue.
What does that mean for me?
It means that my life is beginning to look much different than before I started the business.
More money (Obviously), but also more time because I've learned how to grow correctly, and more fun (It's fun growing a business!)
So if you've already decided that creating a handmade product is the way that you're going to break free financially, (Click here to take the quiz to find out if you haven't already!) then you need to know what the first steps to take are.
Here are the steps to start from scratch.
1) Pick the product or group of...